The limited editions are an initiative to raise awareness of the vast importance of air quality and in that way, we aim to help tackle the root causes of air pollution itself.

Unique designer masks, in collaboration with other brands, artist, and designers, serve as the tool to spread the message via users, influencers and other opinion leaders to the public. In turn, this will put pressure on governments and policy-makers to take action towards creating better air quality, which is the only sustainable way to truly make a difference to both the health of people and our planet.